Business and Marketing

Posts Tagged ‘MLM’

The business of Multi Level Marketing (MLM) nowadays is something that is common to the people in the world. In fact the MLM business has not been recognized by the world community before. The system Multi Level Marketing (MLM) was discovered in the 1940s by two marketing professors from the University of Chicago. The first product that was being sold is vitamins and food additives at that time. Later, the MLM business is progressing quite rapidly. This proves that the MLM system makes distributing products become relatively more quickly and the company has penetrated the world market. In the expanding of network marketing, MLM companies often refer to members with a variety of terms frequently used as independent entrepreneurs, members, members, dealers, independent business owner, business partners and many other terms.

MLM business currently is a new phenomenon in the business world. Regardless of the pros and cons of the concept of this business, MLM has helped many people improve their living standards and even able to change one’s life to be much better. Behind this phenomenon there are some people who exploit the concept. It turns out to be a way to get advantage for one’s own profit, so that the system of MLM becomes Money Game. In general, the business practices of this money game are more focused on recruiting than selling product.

The victims of the money game are interested in joining a MLM business with an attractive offer. There are things that should be notified at the beginning. Many victims are not informed, so that the information they obtain is not complete. In addition, there is no clear agreement between the members with the MLM company. That becomes the legal side weakness that is exploited by the MLM company to run the money its members. This can happen because as it is still a lack of information about MLM business system to the public. Therefore, people should be aware by seeking information about this business before joining it.

Marketing strategies will be the product of goods and services from time to time. It continues to develop in accordance with the era. Several years ago, the strategy of multilevel marketing (MLM) becomes an excellent way and it is actually still used, although with different packaging. In addition to any MLM, some markets uses discount strategy that is usually held at certain times. In addition, at certain moments, such as before Christmas and New Year Eve, usually buying and selling activity is increasing compared with normal days. The consumptive habits of the society become the opportunity of business. Many people are always interested in a cheaper price that makes this strategy become quite popular and applied at every shop in various cities in the world.

It is actually to be something reasonable in the context of service to provide good service to the buyer. However, on the other hand, it needs to be observed that the implementation of the discount strategy is sometimes not in accordance with the rules that should be. For example, before lowering the price of a product, usually the price is raised first. Thus, the seller can discount the price by 70% so as if the price of these products seems very cheap. Though the seller is actually still obtain a reasonable profit. For this strategy, it is able to bring significant benefits so that the demand increases several times compared to regular days.

This is clear that the marketing strategy is unethical because it set aside the principles of transparency and honesty of the seller. For this reason, people should be wiser in spending the money according to their needs rather than in accordance with their wishes. The public awareness in doing shopping should be higher so that it will be an impact on marketing strategy to be more transparent. So in the end all can enjoy the benefits of buying and selling process in the supermarket.