Business and Marketing

In the midst of this modern era, traditional markets with conventional transaction systems still exist. But in terms of management, a traditional market is considered less professional. This problem arises not only because of the traders who are involved in it, but the government is also getting retribution from market traders. They should also think about the optimal market management so that it has the impact on increasing purchasing power in traditional markets. What is needed for the existence of a traditional market is a society in which they can do shopping since the price of the sold products is quite affordable.

From the needs of the community, modern markets have more bargaining power in the appeal of traditional markets. Although there is some peculiarity in the traditional markets where there is a sense of kinship among merchants in order to know the problems between merchants one with another and help each other overcome the difficulties the merchants. In addition, there is the existence of a bargain price so that there is dialogue between the merchant and consumer. But the two things alone are not enough to be in synergy with the modern market. The traditional market management should be more professional and have high bargaining power, then many people will be able to optimally synergize with traditional markets.

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