Business and Marketing

Marketing strategies will be the product of goods and services from time to time. It continues to develop in accordance with the era. Several years ago, the strategy of multilevel marketing (MLM) becomes an excellent way and it is actually still used, although with different packaging. In addition to any MLM, some markets uses discount strategy that is usually held at certain times. In addition, at certain moments, such as before Christmas and New Year Eve, usually buying and selling activity is increasing compared with normal days. The consumptive habits of the society become the opportunity of business. Many people are always interested in a cheaper price that makes this strategy become quite popular and applied at every shop in various cities in the world.

It is actually to be something reasonable in the context of service to provide good service to the buyer. However, on the other hand, it needs to be observed that the implementation of the discount strategy is sometimes not in accordance with the rules that should be. For example, before lowering the price of a product, usually the price is raised first. Thus, the seller can discount the price by 70% so as if the price of these products seems very cheap. Though the seller is actually still obtain a reasonable profit. For this strategy, it is able to bring significant benefits so that the demand increases several times compared to regular days.

This is clear that the marketing strategy is unethical because it set aside the principles of transparency and honesty of the seller. For this reason, people should be wiser in spending the money according to their needs rather than in accordance with their wishes. The public awareness in doing shopping should be higher so that it will be an impact on marketing strategy to be more transparent. So in the end all can enjoy the benefits of buying and selling process in the supermarket.